Craig Verdi-August 9 2023
The idea, which most people know but few heed, is that your returns are determined by your behavior. The markets as tracked by an index, such as the S&P 500, have done fine. It has returned about 10% on average for nearly 100 years. The index is the story of growth of profits and dividends over time, of the great companies in the US. We do not have to “beat the S&P,” we merely have to participate in it. But most won’t. To participate you must have one thought that is certain and permanent:
Quality Equity assets increase in value over time
The First Step
What is a stock? One share of company stock is actual ownership. You do NOT “sort of own it;” you are truly, in every way, an owner of the company. As small as the fraction is, you literally own that much of a company. You buy shares the same way and same price that Bill Gates buys Microsoft or Jeff Bezos buys Amazon. There are two ways to think about this. 1.“Hi Jill, I just bought a share of Apple Stock.” Jill: “Cool.” 2.“Hey Jill, the CEO and other executives at Apple are offering me part ownership in the company! I will make the exact same profits they do, from growth of sales and profits plus dividends!” Jill: “What? Are you serious?”
The only way you should think about owning a stock is to evaluate it as if you were buying the entire company.
Today there are hundreds, no, thousands of companies asking you to join them and earn what they earn side by side with them. When you contemplate it, it is truly too good to be true. Now, you just need the skills to stay put!
I consistently run into people who say they have lost money in McDonald’s stock. This seems impossible since the stock (MCD) went from $23.54 to $293.00 from 2003 to 2023, plus a growing dividend. But they were able to pull it off!
This disconnect between market returns and investor returns is highlighted each year in The Dalbar Report. It is an annual report that calculates the returns that investors receive versus the returns of what they invested in. It is pretty dismal as the chart below reveals. It is very stable over time. The numbers from Dalbar highlight what S&P 500 index returned for 20 years versus investors who owned the S&P index for during that 20 years. The index grew $100,000 to $655,000. The average investor in that index would have received only $276,000.
Why does the average investor underperform so badly? Because they aren’t prepared for the emotional gauntlet that lies in front of them. Many think, just waiting, doing nothing else, doesn’t sound right. Watching your nest egg gyrate on its march to higher and higher highs is way harder than they thought. “Shouldn’t we be doing something?, this is killing me! No, that’s all you do. It is not killing you. Your defective thoughts are killing you, as we will see.
Investor behavior is more important than investment behavior.
“We are haunted by the thought that there may be a better, quicker, smarter way to invest, that is different from what we are doing.”
That thought, is why the investment world has gotten more and more complex and confusing. When you constantly are thinking “I can’t just sit here!” you are bound not to sit there and are headed to a job at Home Depot after retirement. There is a Chinese sized army of financial salesmen ready to have you cave into that thought with magical solutions, in which you will eventually or quickly hear some version of “We can get you in the market when it is “going up,” and get you out before it is “going down.” And those with itching ears will pounce on it. They have just lowered their chances of growing wealth significantly.
The idea that the market is “going up” or “going down,” is a false concept. We hear those words all the time. In fact, we have no idea where it is going. We only know that it has gone up or gone down since one year ago, month ago, or one second ago. We have NO idea where it is headed in the next second, minute, month, year. Thinking we do, is an expensive thought.
Complexity in markets has come about for the most part, by the need for people to “self-medicate” the pain of being patient. The medicine taken may be derivatives, annuities, technical analysis, market timing, “swing trading,” and many more. The thought of holding quality equity assets and doing nothing, is just too hard for most people to do. They must be moving; they must feel they are in control. They continue to use strange and unproven strategies to “self-medicate” the pain of exercising long term patience and faith in companies growing over time.
Coming soon: How do we get in this mess? The Fear and Greed cycle. How the media is planted around what happened today. Crypto, Gold, Technical Analysis and more.
Disclaimer: Any mention of a stock or fund in this newsletter is not a recommendation for or against the purchase of that stock or fund. It is strictly for illustrative purposes. Securities offered through Trail Creek Advisors a Register Investment Advisory firm. Website: CraigVerdi.com.